Welcome to Saddle Up

Welcome to Saddle Up — where western style meets your everyday favorites!

Founded in Lubbock, Texas, in July 2026 by Alexis Roten, Saddle Up was created for those who love a little western flair without breaking the bank. As a proud sister company of Scents N Lotions, a local business that has been serving customers for 34 years, we're excited to bring together affordable luxury-inspired fragrances and everything you love about the western lifestyle.

From our homemade car freshies and affordable dupe fragrances with luxury-inspired scents—without the luxury price tag—to western apparel, jewelry, hat bands, hats, boots, bags, and more, Saddle Up has something for everyone. Whether you're dressing up your outfit, finding your new signature scent, or adding a little western personality to your ride, we're here to help you do it in style.

We proudly ship orders straight from Lubbock, Texas, and we also offer local pickup in Lubbock for online orders through Scents N Lotions. Be sure to follow Saddle Up on social media to stay up to date on new arrivals, freshies, fragrances, western finds, and more!

Saddle Up, smell good, look good, and ride in style.